Zero Proof Cocktails Are In

For many of us, the new year means a “dry” or “damp” January, a month without alcohol as we reset and recommit to resolutions for the new year.  As one might approach a month without alcohol, often we seek substitutions to the libations we enjoyed, especially over the holiday season.  Over the last couple years, access, creativity and acceptability of alcohol substitutes have grown substantially, and their popularity has actually grown as a way to celebrate year round.  More and more people are turning to “zero proof” beverages, not only when quitting alcohol entirely, but also as just a regular fixture in their rotation, along with regular cocktails.  From weddings, to work parties, to a night out at the bar non-alcoholic options are quickly becoming the new “in”.

As expectation of non-alcoholic options at events grows, many find themselves wondering how they might provide for an elevated experience beyond the sweet tea and lemonade dispenser.  Of course, the range of 0% alcohol substitute products from big name brands grows every day, but the best way to give your guests creative refreshments is the ever popular mocktail.  Expertly crafted mixes of homemade syrups, hand squeezed juices, and high quality sodas and tonics give you a nearly unlimited range of interesting, beautiful and delicious beverages that can go toe to toe with any alcohol based cocktail. 

You don’t need expensive liquor alternatives to achieve depth of flavor either, you can find richness in ingredients such as herbal teas and tart fruit shrubs. Offering both a full proof and zero proof version of the same signature cocktail provides a more unified experience for your guests.  Create an old fashioned with bourbon or a triple steeped black tea, serve your pineapple jalapeño margarita with tequila or mineral water with a touch of agave, the possibilities are truly endless and exciting.

Working high end non-alcoholic beverage options into your next event is not only a great way to bring some extra creativity to the table, but lets every guest enjoy and celebrate in their own way!